Category Archives: Company

Puma thinking outside the box

Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in ...

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Nike’s new Tiger commercial

Over the past few months I have written a few posts on Tiger and what he should do from a PR standpoint (here and here) and also offered a ...

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Understand your customers’ behavior

A lot has been made about getting into the psyche of customers over the past few weeks including one from my Twitter buddy David Teicher. The main point is that everyone practicing in the space needs to do some kind of scientific evaluation of the customer base.  Here's an interesting presentation that made ...

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Are we becoming robots?

When I saw this video, my first thought was: Sweet Here Come the Jetsons. This innovation from the Koreans is pretty cool on a variety of levels. Unfortunately, it is also pretty scary. ...

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In response to Gary Vaynerchuck

Last night I was watching this video from Vayner Media front man Gary Vaynerchuck and it really hit home with me and seemed like a no brainer for brands to be looking to expand their reach.

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A whale of a PR crisis

Last week, a tragedy struck one of America’s most recognizable family establishments – SeaWorld. Trainer Dawn Brancheau was killed towards the tail end of a lunchtime performance in front of a live audience by Tilikum, ...

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Sneak peak of Microsoft’s Looking Glass

This new tool from Microsoft looks like it could be quite interesting if it can be used on a browser other than IE. Since it's SharePoint based, getting past that hurdle could be ...

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