Category Archives: Company

Are you bumping into coworkers enough?

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices…

Reebok adds WOW factor

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy…

What’s the value of a good story?

Storytelling is one of the oldest traditions in the world. Some of our greatest tales (the Odyssey, the Iliad, the Tortoise and the Hare, Santa Clause) have been handed down from generation to generation. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is…

Community Manager of the Year Finalists

A few months back, I was named as a finalist for community manager of the year from Oracle/Vitrue along with Stacey Acevero and Carly Severn. Next Monday is Community Manager Appreciation Day where they will name the winner, which I think they’ll have a hard time with but really can’t go wrong. They shot some cool…

The Importance of Online Presence for Small Business [Infographic]

How ebay could care less about a fraud call

Yesterday I got some fishy emails from eBay noting that I had printed a boat ton of shipping labels and was charged for them. Upon checking my eBay and PayPal accounts, there was nothing there so, I figured it was just a phishing scheme… unfortunately it was not. My account got hacked and I got…

Has social media made you an ostrich?

Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You know, the stage where girls are yucky and guys don’t wear deodorant yet, but really should. It is a time period filled with experimentation, awkwardness and…

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