Over the weekend, my fiance let me know that she had a salesman coming over on Monday night to show her this carpet/furniture shampooer and asked that I come home early enough so that she wasn’t home alone with the guy- a reasonable request. After coming home from the gym, I was hoping to catch…
With my job I’m tasked with a number of things from PR to social media. Recently, I was tasked with looking into ideas for viral videos. Our recent effort was decent but we couldn’t catch lightning in a bottle like we had wished. Looking at recent vids that have set the Internet ablaze, one company…
Typically communications and PR pros are very wary of non-PR sponsored individuals speaking on behalf of their company or client. This may be the sole reason why communications guidelines and policies exist. While those may be set in stone because external communications are pretty cut and dry, these same pros need to lay down a…
With the new show on the Discovery Channel show Pitch Men, two of the country’s best product hawkers show their skills showcasing some oddball products. These guys show that they can sell ice to an Eskimo, it also made me wonder how other starts are at hawking goods. The first one that comes to mind…
Before you say it, I know and for that matter it is not a typo. I meant to write meat in the headline. Earlier today, I read an interesting article in What They Think? and the Washington Post, on a new take on a staple of business and formal meetings – the business card. Now…
On Tuesday evening, I was invited to take part in a focus group for New Balance. I am a large fan of the company’s shoes and when I saw the invite from Social Sports Boston, I jumped at the chance to take part in the group. With my company, I have participated in and helped…
Earlier today, I checked the mail and received my new issue of Sports Illustrated. Like many issues, this one was encased in a colorful wrap. Typically these wraps are for advertisements or for the chance to preview a book, win a golf club or something of a similar nature. This issue was wrapped in an…
