Category Archives: Company

Are you communicating effectively?

Tweet This post contains video, please click here if you cannot view. On a recent trip to Barcelona, I was hit in the face with a language barrier and was unable to communicate. This made me do some soul searching at how I communicate with people. So to you I ask how effective are you…

Have you stepped outside your comfort zone lately?

Tweet This post contains video, if you cannot view it please click here. This final post in the lessons from Disney series takes a look at the importance of stepping out of our comfort zones. When was the last time you stepped outside of yours?

Exit through the gift shop, a lesson from Disney

Tweet This post contains video, please click here if you can’t view. On a recent trip from Disney I contemplate one of their best practices – exiting through the gift shop. This is the second installment of a three part series. Have you done this for your company?

Building an experience for your brand, a lesson from Disney

Tweet This post contains video, please click here if you cannot view it. Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses…

A Case Study in Social Media Measurement

Tweet Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals Understand your customers’ needs Set rules of engagement Be rigorous on your measurement Choose the right tools for the job A Case Study in Social Media Measurement:…

A social media focus group in the 99-year old home of the Red Sox

Tweet Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. What you may not know is that I am also a huge Red Sox fan. So when I got an invitation from the Boston Red…

15 social media tips for small business

Tweet During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog….