Category Archives: Company

Beyond the Pale: The Sierra Nevada Story

A few months back, I was given a copy of Ken Grossman’s Beyond the Pale  (Amazon link) to review from Wiley. Unfortunately with two kids, my read schedule has slowed down a bit so this review is a bit late. The book itself is a great American story of how a man with a dream and a…

Is cult status better than viral?

We always look at the shiny object and tend to over-glorify a campaign that went “viral.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. While Apple has their followers, I would tend to argue that they may not be as passionate as the fans…

You had one job…

You know that meme/blog “you had one job?” Well what if we considered doing one job so well that it became synonymous with us? Here’s some thoughts on that after spending some quality time with my 2-year old.

Five takeaways from 2013 State of Community Management Report

When I started my career in social media and community management, I was a bit intimidated and nervous. Things were changing quickly and I was trying to absorb everything I could read and learn from really smart folks. One of my former bosses suggested that I check out the Community Roundtable – that was 2008…

Are you bumping into coworkers enough?

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices…

Reebok adds WOW factor

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy…

What’s the value of a good story?

Storytelling is one of the oldest traditions in the world. Some of our greatest tales (the Odyssey, the Iliad, the Tortoise and the Hare, Santa Clause) have been handed down from generation to generation. The value of these timeless stories is often in the lessons that they convey. Fast forward to today – storytelling is…

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