Category Archives: Company

See you later Vistaprint, best of luck

Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role….

How Sesame Street manages creativity and talent

This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn, CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy managing creativity fostering relationships building a fun environment I highly suggest this video for anyone who manages people.

Vistaprint enters branded campaign space

As many of you know, I have worked at Vistaprint for nearly eight years. Over that course of time, the business has been primarily known for direct response ads across multiple platforms from print media to online display and search ads. So needless to say, it has been interesting to be here as the company…

Beyond the Pale: The Sierra Nevada Story

A few months back, I was given a copy of Ken Grossman’s Beyond the Pale  (Amazon link) to review from Wiley. Unfortunately with two kids, my read schedule has slowed down a bit so this review is a bit late. The book itself is a great American story of how a man with a dream and a…

Is cult status better than viral?

We always look at the shiny object and tend to over-glorify a campaign that went “viral.” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple. While Apple has their followers, I would tend to argue that they may not be as passionate as the fans…

You had one job…

You know that meme/blog “you had one job?” Well what if we considered doing one job so well that it became synonymous with us? Here’s some thoughts on that after spending some quality time with my 2-year old.

Five takeaways from 2013 State of Community Management Report

When I started my career in social media and community management, I was a bit intimidated and nervous. Things were changing quickly and I was trying to absorb everything I could read and learn from really smart folks. One of my former bosses suggested that I check out the Community Roundtable – that was 2008…

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