Category Archives: Community Building

Five takeaways from 2013 State of Community Management Report

When I started my career in social media and community management, I was a bit intimidated and nervous. Things were changing quickly and I was trying to absorb everything I could read and learn from really smart folks. One of my former bosses suggested that I check out the Community Roundtable – that was 2008…

What is your community’s golden key?

Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below:

Are you bumping into coworkers enough?

A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices…

Do you need to own your community?

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. He is of…

Getting to the bottom of community management

This post originally ran on the Community Roundtable.  If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). But do most of these publications…

Reebok adds WOW factor

In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy…

Useful Tips for Community Managers

Today is Community Manager Appreciation Day. While you might think that it was something that the folks over at Hallmark invented, it was actually something out of the mind of Jeremiah Owyang. The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often…

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