What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…
One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. In order to build an engaged community, managers must be on top of all…
Last week my friend Danny Brown posted on the ROI of social media. Now instead of dollars and cents, he looked at how we all give back to our communities. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you. I appreciate you coming to this…
I stopped on my bike ride this morning to focus on two words that always stand out to me on my ride: Get Some. For me, these words always get me thinking about business and personal development. What are your goals? Mine are to be a published author within a year, to start a family…
For guest post, Jeff asked me to discuss a PR campaign I like. The campaign I want to feature isn’t a traditional campaign and that’s what I like about it. First some background, a friend of mine Cynthia Lee created Motah, her slang for motivate, a website dedicated to collecting video stories from kids who’ve…
While the recipe mentioned in the title might imply that I am looking to cook up a mean batch of Thai chicken, it’s actually two companies adding value to their coupons in the circular from my Sunday Globe. So how does that start a conversation? Last week, I blogged on how offline advertisements were being…
On an unseasonably warm Sunday afternoon in February, my wife and I went for a free guided tour of the Arnold Arboretum in Jamaica Plain, Massachusetts. The hour-plus tour was guided by a man named David who volunteers his time giving these educational and fun tours. His community giving got me thinking as to how…
