Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below:
A few months back I stumbled upon an interesting question and answer session with Tony Hsieh at Samsung’s Blogger Lounge at SXSW. During the 30-minute session, the Zappos CEO touched on a lot of topics, but the one that stood out the most was on what he wanted to do with the company’s new offices…
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on. He is of…
This post originally ran on the Community Roundtable. If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). But do most of these publications…
In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. The reason for this is that we’re all lazy and narcissistic and it is easy…
Today is Community Manager Appreciation Day. While you might think that it was something that the folks over at Hallmark invented, it was actually something out of the mind of Jeremiah Owyang. The day is good for a number of reasons, but mostly because it builds awareness for a position in many companies that often…
A few months back, I was named as a finalist for community manager of the year from Oracle/Vitrue along with Stacey Acevero and Carly Severn. Next Monday is Community Manager Appreciation Day where they will name the winner, which I think they’ll have a hard time with but really can’t go wrong. They shot some cool…
