Category Archives: Branding

Uncommon uses for business cards

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. This image from the creative team at Vistaprint showcase some additional…

Is your marketing smarter than a 4-year old?

This post contains video, click here if you are having trouble viewing. At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but…

What’s your story?

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that…

NFL fires up hype machine with movie trailers

This post contains video; click here if you are having trouble viewing. Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. Much of this hype building is focused on being short-lived and based on specific dates. While this is good for the specific product launch or event,…

Do you have a bad-assed sales pitch? Jim Henson’s did

This post contains video, click here if you can’t view it. Does your sales pitch have the same confidence and bravado of Jim Henson? If not, watch the video above to learn something.  

Magic Hat: a case study in offline to online marketing

This post contains video, click here if you cannot view. Over the weekend I picked up a 12-pack of Magic Hat for a family birthday party for my son. While loading up the cooler, I noticed some interesting packaging where the brewery invites consumers into their online community. During the sampling of the brews, I…

Nike gets it right with NFL uniform launch

It is rare for me to get geeked out about a product launch for a brand. Maybe it’s because I am getting older or maybe I am desensitized to the over-hyping of marketing machines. So when a brand evokes the kid in a candy store feeling in me, I get excited. One of these rare…

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