Category Archives: Book Review

Do you have balls?

If you have been reading this blog for any period of time, you probably know that I am passionate about sports. One of my favorite hobbies is collecting sports memorabilia and my first collectible came from a company called Steiner Sports. So fast forward a dozen years and a chance Twitter conversation with Heather at Wiley who was asking…

Optimize, a [VIDEO] book review

A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. The book itself is an outline for using content, social media and search engine optimization together to maximize success. Kind of like a big gooey PB&J sandwich. My full review is below:

Are you leveraging LinkedIn effectively?

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. If you are like me and always head over there weekly staring at ways that you can better leverage the network, you should…

Are you signaling honestly?

A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. One thing led to another and he recommended Honest Signals from Alex (Sandy) Pentland. The book itself is a very smart read that took me out of my comfort zone of sorts. Instead of…

Does your memory suck?

My memory is pretty awful for things like dates and names, which is pretty embarrassing at times. I am sure some of you reading this post are in the same boat. Back at South by Southwest this past year, I heard about Moonwalking with Einstein and how the author learned some tricks on improving memory that anyone could do to…

Blogging in your underwear

This post contains video, click here if you are having trouble viewing. I am a huge fan of Hugh MacLeod in both of his mediums. On one hand, I’ve got a few prints up of his (including the one below) and on the other, I love his writing style. So when I heard that book…

Are you marketing in the round?

This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…

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