Category Archives: Book Review

Beyond the Pale: The Sierra Nevada Story

A few months back, I was given a copy of Ken Grossman’s Beyond the Pale  (Amazon link) to review from Wiley. Unfortunately with two kids, my read schedule has slowed down a bit so this review is a bit late. The book itself is a great American story of how a man with a dream and a…

Discussing Influence Marketing

This book review has taken me too long to get to. I received my copy the day they came out, but was kinda burnt out on business book and let it sit for a while. The delay is a regret as Danny Brown and Sam Fiorella did a great job breaking down the influencer marketing…

Book Review: Digital Marketing Analytics [video]

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. Overall, you should read this book if you: manage a…

Face-to-Face and Word of Mouth Marketing

Have you ever had a book that just sat gathering dust that you knew you should probably have read six months ago? Well for me that book was The Face-to-Face Book from Ed Keller and Brad Fay. I received an advance copy in May of last year and for some reason it just sat on my nightstand before gaining a spot on my living room bookshelf

Reading is fundamental

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. In each of the past two years I met my goal of surpassing 30 books in the calendar year which helped keep my mind’s creative juices flowing. This…

Reviewing Fierce Loyalty

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. While the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book. When it arrived, I was kind of shocked at the…

@YourService a [Video] Review

When I started working on a plan for adding a group to work on social support, I did a lot of research. This included talking to friends, reading blogs and reading white papers. I also asked Wiley if they could send me a review copy of Frank Eliason’s @Your Service.  You see, despite my years of…

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