Category Archives: Book Review

Blogging in your underwear

This post contains video, click here if you are having trouble viewing. I am a huge fan of Hugh MacLeod in both of his mediums. On one hand, I’ve got a few prints up of his (including the one below) and on the other, I love his writing style. So when I heard that book…

Are you marketing in the round?

This post contains video, click here if you are having trouble viewing. When I heard that friends Gini Dietrich and Geoff Livingston were writing a book together, I was happy for them. Throughout the process, I knew that Marketing in the Round would be good, but did not think that it was going to be something…

Catching the Storytelling Animal

This post contains video, click here if you are having trouble viewing. Reading is something that I have enjoyed since my childhood. So when I heard about Jonathan Gottschall’s The Storytelling Animal, I was intrigued and very thankful that Houghton Mifflin Harcourt sent me a copy to review. The book deconstructs stories and looks at…

Are you ready for Social TV?

This post contains video, please click here if you are having trouble viewing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. So when Mike Proulx…

Is your business customer-centered?

This post contains video, click here if you are having trouble viewing. When I first heard of Brian Solis’ End of Business as Usual, I was not all that excited. My whole thought was who needs another social media book with the same catchphrases and rehashed case studies. So when I received a copy of the book…

Reviewing the science of social media

This post contains video, click here if you cannot view. When I received a copy of Dr. Michael Wu’s the Science of Social Media, I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of…

A no bullshit approach to social media

This post contains video, please click here if you cannot view. This post also includes the words shit and bullshit, so if this offends you, please click here for a cuss-free post. The first time I saw Jason Falls speak, he was jumping up and down (literally) yelling about silos sucking. Since then, I have…