While the term may sound a bit childish or something uttered in an 80’s horror movie, its actually a catchy use of creative to help draw visitors to the New England Aquarium. More specifically, the New Balance Foundation Marine Mammal Center, which was recently renovated for the fur seals. The ads may be a few weeks old, but they’ve slowly but surely grabbing my attention on cabs driving through town, but really caught my full attention when I got off at Kenmore Station on the way to the doctor’s office this morning.
The ad campaign not only uses the images of the seals, but also uses words to help make the image of props used in the seal show. This not only plays upon the show but also gives an almost human quality to the performers.
The play on words also takes a unique spin on words, making the fun and excitement of the verbiage take center stage as its incorporated into an integral part of the campaign. Its also something new and fresh that you don’t expect to see on the train or a taxi during a morning or evening commute.
If you haven’t seen the show in person, I implore you check out this Aqua Kids episode, but to also head down to the Aquarium and check it out in person.
Click here to check out more images from the campaign created by Mullen.
Click here to see when you can come watch the seals play…