I read a lot of books and am always looking for a good recommendation. So when I saw Mark Schaefer’s plug for Brains on Fire in his post entitled The Spirituality of Social Media, I figured I’d check it out as I respect Mark’s opinions and the term “profound admiration,” is pretty serious.
After reading the book by Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones I can safely say that Mark’s description was well deserved. Instead of focusing on tactics to increase engagement within social networks, the Brains on Fire team creates movements. The book encourages readers to embrace their core audience and find out what they are passionate about in order to build a true movement for their company or cause.
The examples in the book of Fiskars Fiskateers, the Love146 and Rage Against Haze were inspirational. You just need to listen and engage with the people.
Brains on Fire was a book that moved me and is one that I strongly suggest you pick up and give a read, you’ll be happy that you did.
Hey Jeff, I’m glad you connected on this book and found the same inspiration that I did. I am actually using the Fiskars example in my social media marketing class. To me, I think it just pulls the whole social media mindset together. Thanks for your support of {grow}!
Best wishes, Mark
Mark the book was truly inspirational and the Fiskateers are a great case study for your class. Hope all is well.
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Jeff! Thanks so much for the kind words. And thanks so much for saying that it’s NOT a social media book. You get extra love for that one.
Glad you enjoyed the read and thanks for spreading the word.
Spike – thanks for dropping a line. I can honestly say that I haven’t written in the margins of a book as much as I did since college. You guys put together a great product that will get a few more reads just to see what was missed. The emotion was truly captured and you can see the difference between the buzz word movement and your movements. Also liked the easter egg site hidden within the book.
Hello Jeff, I love SEEING and HEARING your review of the book. Thanks for sharing your point of view on video. Super cool.
Hi Robbin,
It was a great read and I am so happy to have been recommended to your book. I am definitely going to keep tabs on your team’s work as it is very impressive.
Best.
Jeff