Tweet If you have tuned into this blog over the past 18 weeks, you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of…
Tweet There’s nothing more powerful in the PR arsenal than the use of the embargo (click here for a sample embargo). Reporters hate them. PR pros love them. It’s the ultimate tool of professional manipulation. On the one hand, it’s pretty ballsy to think anyone can control the media’s distribution of a story—especially if you’re…
Tweet If I haven’t said it to you in the past week, Happy New Year to you and yours along with great mojo wishes for all of 2012. While I would like to have said it was a week where I could ease into the new calendar, it was not and was busy as hell…