Author Archives:

Five for Friday – Heading on Vacation Edition

Tweet By the time you read this post, I will be somewhere on the road to New Jersey. This weekend will mark the first time Baby Espo heads down to the Garden State to meet the majority of our extended family that he has yet to meet. Today also marks the beginning of my paternity…

Cartoon of the day

Tweet

A lesson in what not to do in social media from Barack Obama

Tweet This post originally ran on PR Breakfast Club, but I wanted to share here as well in case you missed it there. President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. His use of technology was…

Cartoon of the day

Tweet

Cartoon of the day

Tweet

A review of the ROI of Social Media

Tweet A few months back, I was on a panel in Chicago moderated by Guy Powell. We got to chatting and one thing led to another and I agreed to review a copy of his book entitled ROI of Social Media (Amazon affiliate link) along with Jerry Dimos and Steven Groves. Unlike many social media…