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How Marketers are Monetizing Social Media

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic…

Four things to pack for SXSW

So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our…

Beyond the Pale: The Sierra Nevada Story

A few months back, I was given a copy of Ken Grossman’s Beyond the Pale  (Amazon link) to review from Wiley. Unfortunately with two kids, my read schedule has slowed down a bit so this review is a bit late. The book itself is a great American story of how a man with a dream and a…

Looking back on six years on Facebook… and how to get yours

Believe it or not, Facebook turned 10 today and as a special gift to users, they gave us a look back video showcasing your time on Facebook. Here is mine: What events stood out on yours? Unfortunately, Facebook did not offer sharing options, so you’ll have to take an approach that takes some code look-ups…

Best Super Bowl Commercial You Never Saw

Like most of you, I love seeing wrap ups of Super Bowl commercials. While Bud Light and Soda Stream are catching all the headlines along with a drunk JC Penney, most of us missed this outstanding commercial that only aired in Georgia from a personal injury lawyer. And we thought seeing the Dinobots was awesome.

Newscastle wins with non-Super Bowl Ad

This is a pretty awesome non-Super Bowl Commercial from Newcastle Brown Ale.

Content Marketing Trends for 2014

This is a guest post from Alicia Lawrence.  Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing…

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