Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me.
For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco Bell in the AM or PM for that matter unless I am in a state that lacks sobriety.
With that said, I shouldn’t like this commercial, but I do. It is just the little guy go after the big guy. I bet you will watch the whole thing.
Will it work in the long-run? Who knows. Will it get buzz? Yes (this blog is proof of that). Will it win awards? Probably. The only thing that can be said is that time will tell, but if units didn’t move, well, the clown got the last laugh.