This is a guest post from Chris Ehrlich.
I met the man behind this blog, Jeff Esposito, on Twitter.
We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today.
We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more.
NewsSpark is now on the brink of launching.
And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark.
What is NewsSpark?
NewsSpark is the social content hub where creators publish original content through their favorite mediums.
Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks.
The social content hub
Sparks are published by anyone with great original content.
The hub’s Community features a catalog of Content Creators, Brands and Groups.
The organized hub of user-ranked content is a meritocracy and designed to be a front-line source for anyone who consumes digital content.
Creators increase or decrease a Spark’s stoke count — and hub-wide rank — when they stoke it, douse it or mark it as a firestarter.
Private beta invite
As a reader of Jeff’s blog, you can enter the private beta phase of NewsSpark and be an early industry creator via his referral link: http://newsspark.com/site/referral/user/jeffespo. Leave “jeffespo” in the referrer field at the signup page.
You content isn’t maximizing its digital potential.
Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network.
Creators also use the hub as a platform to package, consolidate and digitally present their complete range of content.
When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales.
The hub also delivers cost and staff savings on managing and sharing digital content.
Thank you, Jeff (aka @jeffespo).
Chris Ehrlich is the founder of NewsSpark, the social content hub. He has spent his career working with content across the journalism and PR industries. He’s a fan of music, asking questions, tennis, baseball and coaching.