Listening and acting on social signals

A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can ┬ádo it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.

In the presentation below, I offer some examples of companies doing a good job, companies who have failed in marketing to me and also what our social teams at Vistaprint look at.

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