Book Review: Digital Marketing Analytics [video]

Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers.

Overall, you should read this book if you:

  • manage a social media program (PR, marketing, support)
  • want to learn more on how to measure digital marketing
  • are a student majoring in marketing
  • like to learn

This book is a great resource and has earned itself a place on my work desk. Well done fellas. Oh and if you want to buy the book, you can get it from Amazon.

2 Responses to Book Review: Digital Marketing Analytics [video]
  1. Danny Brown
    June 3, 2013 | 2:42 pm

    “The thickness shouldn’t scare you” – we are talking about Chuck and Ken’s book, right? 🙂
    Nice overview, mate, on my bucket list to read this summer.

  2. jeffespo
    June 3, 2013 | 2:50 pm

    Danny Brown Damn you… cleaning computer screen now. It is a good read.

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