Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers.
Overall, you should read this book if you:
- manage a social media program (PR, marketing, support)
- want to learn more on how to measure digital marketing
- are a student majoring in marketing
- like to learn
This book is a great resource and has earned itself a place on my work desk. Well done fellas. Oh and if you want to buy the book, you can get it from Amazon.