Are you shipping too early?

Ship Wreck , fraser islandAre you proud of everything you’ve written?

Do you ever feel like you rushed just to finish the task at hand?

Have you cut a corner here or there while writing?

If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc., you have shipped too early.

We live in a world where speed is of the essence. Unfortunately the downside of speed is that we often sacrifice quality for clearing the task at hand.

We have all done this at one point or time, but that doesn’t make it right.

Take time to re-read – Even if you are strapped for time, take a minute or two to re-read what you are about to send or publish. Sure spellcheck is great, but it doesn’t always catch minor, but embarrassing snafus.

It’s OK to delete – if you read something you’ve written and it is just not up to your standards, it is perfectly fine to hit delete and start over. This isn’t a Nintendo game where you quit by hitting the power button for a do-over; this work reflects you so it is ok to start over.

Are you proud of what you wrote? – When you take the second to re-read think to yourself, Am I proud to have my name associated with this? If the answer is no, CTL-A DEL keys might make sense. If you aren’t proud of what you put out, how can anyone else see value in it?

At the end of the day we’re all busy. The fact of the matter is that we have two options, shipping something great or prematurely shipping something ok.

Which would you prefer?

Image: NeilsPhotography


2 comments
John_Trader1
John_Trader1

Slow and steady always wins the race Jeff. Proper planning can often nip the need to rush in the bud. Great post.

jeffespo
jeffespo moderator

@John_Trader1 Thanks John. Unfortunately there are times when I half-ass things still and hate it, but is something I am working on changing... 

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