Last week, Montecristo Cigars sent me an email asking if I wanted to enter their social club. Two days late, I got a welcome kit. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below:
When looking at community building, what is in it for the end-user? Is it:
- unique experiences
- cool swag
- exclusive content
What say you? What is your golden key?