Last week I was asked by Adam Cohen to speak for five minutes on a key takeaway from SXSW for the third annual Austin2Austin put on by Fleishman Hillard and the Community Roundtable. While I could have talked about a ton of things from food trucks, to influencer marketing to Shaq being Shaq, I settled for talking about clutter and how smart companies are using it to their advantage. Below is my full talk but some key takeaways include:
- Information overload
- Making a conference what you want it to be
- Experience marketing
- Bad messaging
- Indian food
If you attended SXSW, what was your biggest takeaway?