Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. While Ford
and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies.
Planters – I heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. What I really dig about the page is how the two voices complement each other and give users exactly what they are looking for.
White Castle – Call me what you will, but this fat kid loves him some White Castle. Despite knowing that the food is awful for me, there is something that I crave about the company. What really got me digging them on social lately was all of the Valentine’s Day date reservations and swag that they were selling through the channel. It is kind of like the brand knows that it is a trainwreck but also knows that you can’t keep your eyes away so why not capitalize on it?
Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. No company got as much bang for the buck during the Super Bowl as the cookie company with Dunking in the Dark.
Chobani – if you thought I only looked at junk food, you would be wrong. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.
Frank’s Red Hot – the social media team often shares images that are ripe for hot sauce to be sprinkled on playing to the company’s moniker that I put that Sh*t on Everything!
Sesame Street – I have a huge man crush on the work Sesame Street does on social media. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.
What brands do you draw inspiration from on social media?