Six companies I admire in social media

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. While Ford

and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies.

PlantersI heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. What I really dig about the page is how the two voices complement each other and give users exactly what they are looking for.

White CastleCall me what you will, but this fat kid loves him some White Castle. Despite knowing that the food is awful for me, there is something that I crave about the company. What really got me digging them on social lately was all of the Valentine’s Day date reservations and swag that they were selling through the channel. It is kind of like the brand knows that it is a trainwreck but also knows that you can’t keep your eyes away so why not capitalize on it?

Oreofor such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. No company got as much bang for the buck during the Super Bowl as the cookie company with Dunking in the Dark.

Chobaniif you thought I only looked at junk food, you would be wrong. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.

Frank’s Red Hotthe social media team often shares images that are ripe for hot sauce to be sprinkled on playing to the company’s moniker that I put that Sh*t on Everything!

Sesame StreetI have a huge man crush on the work Sesame Street does on social media. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

What brands do you draw inspiration from on social media?


17 comments
jeffespo
jeffespo

@geekgiant I dig the work y'all have done @Surface

JohnMTrader
JohnMTrader

@lauren_dugan Thx for the RT Lauren, hope you are well. My company blocked me from reading your content at work last year. So sad about it.

Erin F.
Erin F.

I discovered Waterstones Oxford Street the other day. I'm not sure of the breadth of the social media activity, but the Twitter account is fantastic.

jeffespo
jeffespo

@michaeltriley Thanks... I like some oddballs

geekgiant
geekgiant

@jeffespo There's a lot of other people who deserve a lot more credit than me. Specifically @thebjohare

lauren_dugan
lauren_dugan

@john_trader1 Oh no! Sad to hear your company didn't approve of AllTwitter :P I'm doing well, have my own SM consulting firm - how are you?

jeffespo
jeffespo moderator

@geoffliving Bro I love me some Castle, but regret it for the next 12 days... 

TheBJOHare
TheBJOHare

@geekgiant @jeffespo you guys are too kind! It's a great 'team' of folks working on this!

JohnMTrader
JohnMTrader

@lauren_dugan Wow, that's great news, congrats Lauren! Things are good here, just busy and getting worse. Be well.

jeffespo
jeffespo

@TheBJOHare well y'all do good work even if you have a @geekgiant

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