Six companies I admire in social media

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. While Ford

and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies.

PlantersI heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. What I really dig about the page is how the two voices complement each other and give users exactly what they are looking for.

White CastleCall me what you will, but this fat kid loves him some White Castle. Despite knowing that the food is awful for me, there is something that I crave about the company. What really got me digging them on social lately was all of the Valentine’s Day date reservations and swag that they were selling through the channel. It is kind of like the brand knows that it is a trainwreck but also knows that you can’t keep your eyes away so why not capitalize on it?

Oreofor such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. No company got as much bang for the buck during the Super Bowl as the cookie company with Dunking in the Dark.

Chobaniif you thought I only looked at junk food, you would be wrong. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest.

Frank’s Red Hotthe social media team often shares images that are ripe for hot sauce to be sprinkled on playing to the company’s moniker that I put that Sh*t on Everything!

Sesame StreetI have a huge man crush on the work Sesame Street does on social media. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.

What brands do you draw inspiration from on social media?

17 Responses to Six companies I admire in social media
  1. jeffespo
    February 25, 2013 | 8:26 am

    @MargieClayman Thanks!

  2. jeffespo
    February 25, 2013 | 12:56 pm

    @michaeltriley Thanks… I like some oddballs

  3. jeffespo
    February 25, 2013 | 1:31 pm

    @lttlewys Thanks!

  4. Erin F.
    February 25, 2013 | 1:41 pm

    I discovered Waterstones Oxford Street the other day. I’m not sure of the breadth of the social media activity, but the Twitter account is fantastic.

  5. Nixie
    February 25, 2013 | 5:06 pm

    “@AmyVernon: Six companies I admire in social media via @jeffespo” great examples

  6. jeffespo
    February 25, 2013 | 7:31 pm

    @julia_prior Thanks!

  7. John_Trader1
    February 26, 2013 | 2:41 pm

    @lauren_dugan Thx for the RT Lauren, hope you are well. My company blocked me from reading your content at work last year. So sad about it.

  8. lauren_dugan
    February 26, 2013 | 3:41 pm

    @john_trader1 Oh no! Sad to hear your company didn’t approve of AllTwitter 😛 I’m doing well, have my own SM consulting firm – how are you?

  9. John_Trader1
    February 26, 2013 | 3:41 pm

    @lauren_dugan Wow, that’s great news, congrats Lauren! Things are good here, just busy and getting worse. Be well.

  10. jeffespo
    February 26, 2013 | 4:21 pm

    @geekgiant I dig the work y’all have done @Surface

  11. geekgiant
    February 26, 2013 | 4:21 pm

    @jeffespo There’s a lot of other people who deserve a lot more credit than me. Specifically @thebjohare

  12. jeffespo
    February 26, 2013 | 7:46 pm

    @VR4SmallBiz thanks.

  13. geoffliving
    February 26, 2013 | 10:51 pm

    White Castle, really???

  14. geoffliving
    February 26, 2013 | 11:11 pm

    Meaning, my stomach!!!!

  15. TheBJOHare
    February 27, 2013 | 6:23 pm

    @geekgiant @jeffespo you guys are too kind! It’s a great ‘team’ of folks working on this!

  16. jeffespo
    February 27, 2013 | 8:41 pm

    @TheBJOHare well y’all do good work even if you have a @geekgiant

  17. jeffespo
    February 28, 2013 | 7:26 am

    geoffliving Bro I love me some Castle, but regret it for the next 12 days…

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