Last week I attended an off-site meeting for work. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be?
As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). When it came to me, I blurted out Sesame Street.
The reason behind this was tri-fold. First is the connection the show and its characters bring to my son and me, including the non-salesy
edutainment that it provided me and will to him. On the social media side of things, Sesame Street is a company that I truly admire. They produce relevant content and push pop-culture tie-ins, allowing parents to see many before airing (See: Katy Perry).
The third reason that I gave in the meeting was their poise under the white-hot lights. If you haven’t heard, Big Bird has been used in some of the political rhetoric for this year’s election cycle including a commercial from President Obama. As a non-profit, Sesame Workshop noted that they were n
onpartisan and asked both parties to leave them out of politics, because they rely on the government for funding. While it could have been
easy to jump on the anti-Romney bandwagon, the company stuck to their convictions even asking the President’s campaign to remove their ads containing Big Bird.
Overall I thought this was a great brain exercise, and wanted to throw it out to all of you to see what brand you would be and would love to hear in the comments below.
Editor’s note – another reason to love Sesame Street as a brand is that even grouches can be seen as positive characters with them.