Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. While most don’t work at one of these companies, they are still a good benchmark for all of us to compare our programs to.
Perhaps the most staggering number of the whole deck was that the Fortune Global 100 companies were mentioned a total of 10,400,132 times in a single month.
While I don’t expect your numbers to live up to that, here are six stats that you can use to benchmark your program:
- 82% of the Fortune Global 100 have Twitter accounts compared to 74% with a Facebook presence
- 48% of these companies have a G+ account, while only 25% are on Pinterest
- Fortune Global 100 companies average 152,646 likes on Facebook
- 70% of these corporate Facebook pages are responding to comments left on their walls/Timelines
- Fortune Global 100 companies average 10.4 Facebook pages
- Twitter is the most popular platform in Latin America
Below is the full presentation (click here to download):
How do you compare to the Fortune Global 100 when it comes to social media?