Growing up, Sesame Street was one of my favorite shows. Jim Henson & Co. lured me in with colorful Muppets, little did I know that they were educating me as well. I can’t wait for them to trick Baby Espo into watching him some learning.
Today, the group continues to impress me with their grasp of pop culture and social media as illustrated in the video below.
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People from my generation are now parents and were hooked so this is their way of keeping top of mind and getting in front of us. So well played, well played indeed.
I will not lie, if there was a social media dream job out there, one on Sesame Street’s team would be mine.