No matter which way you slice it, it is always good to see how you stack up against your competition.
About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). While I thought that Vistaprint has a shot at making the list, I was set aback and proud after seeing that we ranked 27th on the list, ahead of some mega brands like Nike, Gap, Abercrombie and Fitch, and Crate and Barrel.
Pretty cool to see a great team of folks (Jason Keith, Nicholas Gosselin, Cristina Sousa, Kaitlin Ambrogio, and yours truly) making a list like this, especially because we’re a company that you would not immediately think could have an audience or be social. We work hard to stay on top of the social trends and we’re grateful to have accumulated such an engaged and loyal fan base.