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At the end of last week I heard my boss, Jason Keith, laughing hysterically at his desk. When I asked him what was so funny, he passed me the video above. It took me a while to get around to watching it, but when I did, I had to watch it a few times.
After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying. Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. While it sounds simple, we often over think ourselves and we become desensitized by the marketing messages.
So it is interesting to see a simple mind see right through the tactics that were probably drafted up in a Madison Avenue boardroom with a multi-million dollar budget.
While this girl may be four, she still leaves marketers some key things to consider:
- How are your customers using your products? There may be opportunities to capitalize on.
- Are you being too predictable? Who says pink is just for girls and blue is just for boys?
- Is your sales hook too predictable?
- Is it time to change up your tactics or methodology?
And hell, we all love super heroes, so why should they be just for boys?