What’s your story?

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What’s your story?

It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well.

Question is, do you really think about what your story is?

You don’t have to answer that now.

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do.

The social media space continues to fill with more and more clutter each day. You don’t have to be a scientist to know that standing out and gaining valuable mind or eyeball share becomes more difficult each day.

So instead of relying on gimmicks and industry statistics, take a step back, and look at what you are doing.

Individually

What makes you stand out?
What perspective are you bringing to the table?
What value does your story have to the audience?
Why should they come back?

For a company

What do your customers or stakeholders care about?
What content do you offer them?
Why should they come back to your website or community?
Why should the relationship continue after the purchase?

While I could go on with things to think about I won’t. There is no need to get preachy because this is something we all know deep down.

In the past 240 words I have talked about stories and why people should care more but have yet to tell you my story and why you should give two craps about what I have to say, so here goes.

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting. I started this blog to talk the things I geek out about and draw from life experiences.

So if you’ve read this far; thanks, I appreciate you for checking out this site.

Now to the real question: What is YOUR story?

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