Is it me or has Mother Earth decided that spring was overrated? In Boston, the week started out in the 80’s before closing out a bit cooler and days topping out near 70. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned. Enjoy this week’s edition of Five for Friday and I’ll catch you next week.
Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. I think data like this will start a brand gold rush towards the site’s power users similar to the rush to work with mommy bloggers.
A case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement.
Is calling someone desperate, desperate? – Jason Falls takes a look at LinkedIn today and how there are a number of articles calling Facebook desperate in the top feed. It brings into question as to whether or not LinkedIn comes across worse to users by populating their front page with articles on the globe’s biggest social network.
Marketing strategy: be where others are not – Christopher Penn might be one of the smartest dudes out there in terms of digital marketing. In this piece he offers some tactical, but relevant advice – why go after the crowded space when you can dominate something that is niche and no one is talking about. Become a leader rather than a sheep.
Pepsi and Red Bull Talk Instagram Activations – with Facebook’s acquisition of Instagram, many marketers are now looking at the network as a new social channel. Early adopters Red Bull and Pepsi talk tricks of the trade.