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Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. So needless to say, when I see an initiative that mixes the two, I get geeked out.
This initiative runs via Facebook’s Connect technology which maps users with Olympians with similar interests. So if you are interested in cats, computers and fishing, the Genome will connect you with an athlete with similar interests.
On a base level it is pretty interesting and should help spark some more attention on the US team as they head to the London Olympics next summer. This initiative could be really awesome if Samsung and the team have an engagement strategy to connect with fans. Since the Olympics are something that the vast majority of us will never experience, an insider’s look into training and the event can help draw people in and could increase overall interest into sports that fly below the radar.
I for one will be watching intently as the Genome project rolls out live and have high hopes for it. The program is currently in a beta stage, if you want to sign up to get in on the action when it rolls out, check out Samsung’s US Olympic Genome site.
A special thanks to James Price who gave me the lowdown on the program in the Samsung Lounge and took time to do a video interview on the program.