Money makes the world go round, no free lunch and dude dies getting buried alive

Hey folks, thanks for stopping by to check out this week’s edition of Five for Friday. This week’s edition was drafted on Wednesday as I was packing to head to Austin. If you’re here drop me a DM to get together. Have a great weekend and catch you next week!

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. So much so that many see it as a replacement for traditional marketing, but before you drink the Kool Aid or hop on the bandwagon, peep out this piece from my Canadian Hombre, Danny Brown on traditional results.

Is your marketing message too good to be true? – People are skeptical so before you go out with a power claim in your marketing, ask yourself… is it too good to be true?

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads.  After all, there is no such thing as a free lunch.

How Chrysler Screwed Up The Lamest Social Media Contest Ever – This week’s Social Media Blunder award goes to the good folks in Detroit who brought us a Clint Eastwood commercial on the Super Bowl. This is a classic case of contest going awry and poor blogger relations.

Sri Lankan dies trying buried alive record – this article is primed for a SNL skit. Seriously who tries the buried alive record without a death wish?


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