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When I received a copy of Dr. Michael Wu’s the Science of Social Media, I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick.
While the book does get into some heady topics, Dr. Wu distills the information so that everyone can understand it. And, to make all the points more impactful, he adds in case studies to show how the theory is being used.
Glad to hear there is a "Super Ninja Jedi Guru" status I can aspire to!
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