Social Media Predicts Giants Win Over Patriots in Super Bowl

2012 Super Bowl LogoIt has been a long season and now only one game remains for the NFL to crown a champion. Like many folks, I am excited for Sunday to watch the Giants and the Patriots duke it out for the Lombardi Trophy and will lay out a prediction out there.

Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz. All season long, I relied on a series of formulas that were run with social data pulled from Lithiumโ€™s Social Media Monitoring. The series of formulas (click here for a full breakdown) look at conversation share, NPS, positive/negative conversation share and SIM scores that each has an assigned number of points. While it may sound hair brained the methodology produced a 132-123 record in the regular season and a 6-4 postseason record including picking the Giants and Pats to represent their respective conferences two weeks ago.

To get the best result for the game, I looked at the teams; buzz numbers over the past week as well as the course of the entire playoffs and in both cases, social media picked Eli Manning to top Tom Brady in this super rematch:

Who are you picking this weekend?

26 Responses to Social Media Predicts Giants Win Over Patriots in Super Bowl
  1. jeffespo
    February 2, 2012 | 1:08 pm

    @Liz2586 thanks!

  2. mullenrory
    February 2, 2012 | 2:00 pm

    @jeffespo Who will Win the Super Bowl? You could win a Championship NFL Jersey Or $50 Cash
    http://t.co/FGprGhJP

  3. jeffespo
    February 2, 2012 | 3:04 pm

    @byrdiefranco Thanks ๐Ÿ™‚

  4. byrdiefranco
    February 3, 2012 | 12:12 am

    @jeffespo your welcome! Looking forward to your rss feed.

  5. jeffespo
    February 3, 2012 | 11:28 am

    @DelphineRB Thanks for sharing

  6. DelphineRB
    February 3, 2012 | 11:30 am

    @jeffespo great article!

  7. jeffespo
    February 3, 2012 | 11:40 am

    @pulvereyes nothing’s perfect. Plus was better than some newspaper folks who get paid for their picks.

  8. dougmturner
    February 4, 2012 | 1:24 pm

    @jeffespo @Giants @Patriots interesting… our livestream http://t.co/oS6xdCGc and rankings http://t.co/82Aif1bi would predict a pats win

  9. Steveology
    February 5, 2012 | 2:59 pm

    @jeffespo I love those bottle cap icons. They are just awesome!

  10. jeffespo
    February 5, 2012 | 2:59 pm

    @critiques4geeks good luck to that one

  11. jeffespo
    February 5, 2012 | 2:59 pm

    @Steveology thanks bro. I found them when looking to revamp my site a while back. I can look for link if you want em

  12. jeffespo
    February 5, 2012 | 3:01 pm

    @Steveology ty sir hope all is well with you sir

  13. jeffespo
    February 5, 2012 | 3:01 pm

    @Drafted_Boy thanks for sharing the post mate

  14. Steveology
    February 5, 2012 | 3:02 pm

    @jeffespo Thanks. When I change my blog I just might come back and ask you, but no need to look for them right now.

  15. Steveology
    February 5, 2012 | 3:04 pm

    @jeffespo Right back at you! Have a great week.

  16. adweekcdn
    February 5, 2012 | 3:06 pm

    @drafted_boy thanks for the RT Tony. How is the new gig going?

  17. jeffespo
    February 5, 2012 | 3:06 pm

    @Steveology likewise ๐Ÿ™‚

  18. Drafted_Boy
    February 5, 2012 | 3:22 pm

    @adweekcdn – pretty fun! Have a great social media contest coming up soon – would love to get your thoughts. Free for coffee? DM me!

  19. adweekcdn
    February 5, 2012 | 9:27 pm

    @drafted_boy sounds good. I’ll DM you once I check my work calendar tomorrow.

  20. ljwire
    February 5, 2012 | 10:42 pm

    @Steveology @jeffespo This was an interesting read…. with one minute left I’m interested in seeing the results!

  21. jeffespo
    February 6, 2012 | 12:32 am

    @ljwire @Steveology two years in a row predicting SB correct with same formulas

  22. ljwire
    February 6, 2012 | 12:55 am

    @jeffespo @Steveology what can I say but i’m impressed

  23. jeffespo
    February 6, 2012 | 9:14 am

    @ljwire ๐Ÿ™‚

  24. Steveology
    February 6, 2012 | 10:36 am

    @jeffespo This was a close one. Did you ever think you might be wrong this time?

  25. jeffespo
    February 6, 2012 | 10:37 am

    @Steveology yes, yes I did, but it was more on numbers and social data rather than me overall, but hey its still interesting to see

  26. climeshanxn9
    March 3, 2012 | 1:12 pm
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