You never get a second chance at a first impression. And perception is reality. We all know this but often miss opportunities to capitalize on them as do companies. One of the reasons for this is that at times, we cannot communicate with everyone successfully.
For businesses this is where logos come in. A lot of money is spent to identify the heart and soul of what the business is. So it is safe to say that everyone gets what these logos represent right? Well not always as we can see in this video with a 5-year old.
What does your logo say about you?