Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Four key takeaways are:
- Traditional and non-traditional measurements
- Measurement is not one-size fits all
- Social customer personas
- How Vistaprint got started in the space and what we measure
Measuring your social output
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[...] was pretty nice. This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. How was your week? Hopefully I did not miss anything important and if I did, please let me [...]