Five for Friday Halloween Edition

PumpkinsWhile I know that Halloween is not until Monday, many folks will be celebrating this weekend. My family will be taking Baby Espo to a party with some other babies in his sweet dragon costume and then dressing up as a cow for daycare on Monday. Do you have any big plans or parties to attend? The real question is what are you dressing up as? It’s OK to tell, I won’t make fun of you. Be safe this weekend and don’t take any candy from strangers. With that said, here’s my treat to you, this week’sFive for Friday.

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.

Ketchup Moves Upmarket, With a Balsamic Tinge – despite my tomato allergy (don’t laugh it is true), I think this is a really cool move from the folks at Heinz. Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. Hats off to them and hopefully this good thing is something that they won’t have to wait too long to see results on.

Sentiment Analysis – Why we think you deserve 100% accuracy – Disclaimer I have never used Traackr, but I can say I love this post on their new product update. In social media measurement everyone wants a silver bullet for the hand sentimenting of posts. The problem is that it won’t happen for a while and for the most part will always need a human eye to say positive, negative or neutral for a given post. This is mainly due to things like emotion, sarcasm and backhanded comments.

ChapStick Gets Itself in a Social Media Death Spiral – For this week’s edition of case studies in what not to do in social media, we turn to Chapstick. Cliff notes version – they use a picture of a girl bending over looking for her Chapstick asking for a response on Facebook, blogger gets pissed posts comments, comments deleted, rinse repeat. Definitely worth taking a read or glance at the image.

Image – Chuck Prudent

7 Responses to Five for Friday Halloween Edition
  1. CourtV
    October 28, 2011 | 11:09 am

    Thanks for the Traackr mention Jeff! Like you mentioned, there is no way a machine will ever be able to understand human sarcasm – sometimes I don’t even understand it! The important piece for us with this release is that we give our users a manageable amount of data to work with, so the manual piece is actually possible.

    Aside from that, thanks for this really great round-up of posts here. @ginidietrich is one of my favorites. She put another post up earlier this week around integrating marketing and sales, it’s a worthwhile read as well. Looking forward to reading everything else. Happy Halloween!

  2. jeffespo
    October 28, 2011 | 11:27 am

    @traackr Thanks!

  3. jeffespo
    October 28, 2011 | 12:08 pm

    @CourtV Thanks! It is all about knowing what subjective data you are looking for and in my opinion will never be a standard metric that blankets all industries. @ginidietrich is good people who I sometimes harass online.

  4. ginidietrich
    October 28, 2011 | 12:12 pm

    @jeffespo@CourtV Jeff knows better. He knows I slipped you some cash last week so you’d say nice things about me.

  5. ginidietrich
    October 28, 2011 | 12:13 pm

    I want to see pictures of the costumes!! I’ll be looking on FB. They’d better be there.

    Thanks for the mention…the Crain’s gig is for business owners and leaders so I use it to speak in their terms about technology. Some of them still want to stick their heads in the sand. Oy.

  6. jeffespo
    October 28, 2011 | 12:15 pm

    @ginidietrich@CourtV Cheap bastard…. where is my payola?

  7. jeffespo
    October 28, 2011 | 3:06 pm

    @ginidietrich Oh you will see the Dragon and cow over the next few days

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