While I know that Halloween is not until Monday, many folks will be celebrating this weekend. My family will be taking Baby Espo to a party with some other babies in his sweet dragon costume and then dressing up as a cow for daycare on Monday. Do you have any big plans or parties to attend? The real question is what are you dressing up as? It’s OK to tell, I won’t make fun of you. Be safe this weekend and don’t take any candy from strangers. With that said, here’s my treat to you, this week’sFive for Friday.
Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.
Six Reasons Social Media Doesn’t Work – this is my friend Gini Dietrich’s first post for Crain’s. Not only am I proud of her for it, but it also provides great advice for those of us who consider them consultants and have to fight for buy-in from companies who choose to ignore the Web and this social media thing.
Ketchup Moves Upmarket, With a Balsamic Tinge – despite my tomato allergy (don’t laugh it is true), I think this is a really cool move from the folks at Heinz. Not only are they doing an innovative product launch, but are also paving the way for traditional in-store commodity companies to be able to provide a hard value for social media marketing. Hats off to them and hopefully this good thing is something that they won’t have to wait too long to see results on.
Sentiment Analysis – Why we think you deserve 100% accuracy – Disclaimer I have never used Traackr, but I can say I love this post on their new product update. In social media measurement everyone wants a silver bullet for the hand sentimenting of posts. The problem is that it won’t happen for a while and for the most part will always need a human eye to say positive, negative or neutral for a given post. This is mainly due to things like emotion, sarcasm and backhanded comments.
ChapStick Gets Itself in a Social Media Death Spiral – For this week’s edition of case studies in what not to do in social media, we turn to Chapstick. Cliff notes version – they use a picture of a girl bending over looking for her Chapstick asking for a response on Facebook, blogger gets pissed posts comments, comments deleted, rinse repeat. Definitely worth taking a read or glance at the image.
Image – Chuck Prudent