A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

A Case Study in Social Media Measurement

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago.

Some key takeaways included:

    1. Understand your business goals
    2. Understand your customers’ needs
    3. Set rules of engagement
    4. Be rigorous on your measurement
    5. Choose the right tools for the job
One Response to A Case Study in Social Media Measurement
  1. jeffespo
    November 9, 2011 | 8:10 am

    @Mariatrina glad you liked it

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