30 Social Media Stats for the C-Suite

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions.

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

  • 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
  • 82 percent of 18-29 year olds utilize a form of social networking (Pew)
  • 42 percent of American internet users over 18 actively use Wikipedia (Pew)
  • 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
  • In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
  • 48 percent of consumers combine social media and search engines in their buying process (GroupM)Staff Members Dedicated to Social Media
  • 10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
  • 97 percent of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
  • Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
  • ~140 Million Tweets are sent each day (Twitter)
  • 24 percent of adults have posted a review of a product they have purchased (HubSpot)
  • 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media)
  • 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
  • 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
  • Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
  • Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
  • One out of every six minutes spent online is on a social network (comScore)
  • 73 percent of the US internet population visits Facebook each month (comScore)
  • 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
  • 64 percent of Twitter users are female (Pew)
  • 85 percent of LinkedIn users are Caucasian (Pew)
  • 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
  • Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
  • 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
  • The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
  • 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
  • 96 percent of Americans use Facebook (Business Insider)
  • 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
  • Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level (Edison Research)
  • 46 million Americans check their social media profiles daily (Edison Research)
41 Responses to 30 Social Media Stats for the C-Suite
  1. jeffespo
    June 27, 2011 | 12:54 pm

    @zenaweist Thanks!

  2. zenaweist
    June 27, 2011 | 12:54 pm

    @jeffespo seriously, dude, THANK Y O U! V handy resource!

  3. jeffespo
    June 27, 2011 | 12:55 pm

    @BostonRS Thanks

  4. jeffespo
    June 27, 2011 | 12:55 pm

    @zenaweist Thanks, I read a lot for work & sharing is better than not and attribution is key never will pass off as my own or unicorn stats

  5. BostonRS
    June 27, 2011 | 12:56 pm

    @jeffespo Thanks for aggregating these! We all know the stats but it’s great to have them in 1 place 🙂

  6. jeffespo
    June 27, 2011 | 12:56 pm

    @BostonRS 🙂

  7. zenaweist
    June 27, 2011 | 12:58 pm

    @jeffespo your words are those to live by re: attribution, Jeff – http://bit.ly/jznCht – thank you!

  8. jeffespo
    June 27, 2011 | 12:59 pm

    @zenaweist And how did Twitter have me unfollow you?

  9. JGoldsborough
    June 27, 2011 | 1:00 pm

    @jeffespo But dude, there are some smart unicorns, don’t forget.

  10. jeffespo
    June 27, 2011 | 1:00 pm

    @JGoldsborough Those were called My Little Pony… how many times do we have to go over that?

  11. zenaweist
    June 27, 2011 | 1:01 pm

    @jeffespo I know, I know – it happens all the time with my twitter account ask @DougH and @ChrisBrogan…you are in good company 🙂

  12. jeffespo
    June 27, 2011 | 1:01 pm

    @zenaweist damn this new Twitter…. I blame @dough for it all. He killed the Fail Whale

  13. patrickbjohnson
    June 27, 2011 | 1:02 pm

    @jeffespo So I hear you may have tons of studies, articles and what not on sm/tech stuff? Is this true?

  14. zenaweist
    June 27, 2011 | 1:02 pm

    @jeffespo LOL!!!! cc @DougH

  15. […] full list of stats…..via 30 Social Media Stats for the C-Suite.  From Jeff […]

  16. jeffespo
    June 27, 2011 | 6:25 pm

    @cagedether Thanks!

  17. jeffespo
    June 27, 2011 | 6:55 pm

    @Bostonpreneur Thanks

  18. jeffespo
    June 27, 2011 | 6:55 pm

    @Bostonpreneur Thanks

  19. houstongreat
    June 27, 2011 | 6:56 pm

    @gracerodriguez lol… I have not heard the word ‘bunk’ since 2001.

  20. gracerodriguez
    June 27, 2011 | 7:16 pm

    @houstongreat I’m old school like that. Or should I say, “Don’t trip – I’m kickin it old skool.” #wiggedywack

  21. houstongreat
    June 27, 2011 | 7:42 pm

    @gracerodriguez I think you are the old skool headmaster : )

  22. GavinLlewellyn
    June 28, 2011 | 1:15 am

    @johnsonwhitney Thank you very much for the RT. I thought @jeffespo compiled an excellent list.

  23. jeffespo
    June 28, 2011 | 6:25 am

    @christakeizer Thanks friend hope all is well with you

  24. Patrickberzai
    June 28, 2011 | 7:14 am

    @TFitz_76 @FarlandGroup @HeatherJStrout @jeffespo @adamcohen Great Stats! Thanks!

  25. jeffespo
    June 28, 2011 | 8:35 am

    @AllySolutions Thanks

  26. AgungpumA
    June 29, 2011 | 1:49 am

    @ratuommaya @MimaOhMima @amandajikarisma @jvzman tapi ini statistik amrik lho kayanya ….:-)

  27. ratuommaya
    June 29, 2011 | 1:54 am

    @AgungpumA @MimaOhMima @amandajikarisma @jvzman Gapapa mas, bisa jd insight trend socmed di global market 😀

  28. jvzman
    June 29, 2011 | 1:57 am

    Betuuul ~ @AgungpumA: @ratuommaya @MimaOhMima @amandajikarisma tapi ini statistik amrik lho kayanya ….:-)

  29. socialmediaDMV
    June 29, 2011 | 7:25 am

    Thanks for the great summary. You might also want to check out this presentation by @Hubpost – lots of fresh marketing stats http://bit.ly/gGNGE9

  30. jeffespo
    June 29, 2011 | 9:35 am

    @devinhenkel Thanks

  31. jeffespo
    June 29, 2011 | 10:06 am

    @Pauleichberger Thanks

  32. jeffespo
    June 29, 2011 | 10:10 am

    @PeteBosak Thanks!

  33. PeteBosak
    June 29, 2011 | 10:21 am

    @jeffespo You’re welcome, and thank you! That was a lot of useful, solid content. Looking forward to following.

  34. pistulkamipr5
    June 29, 2011 | 9:44 pm
  35. jeffespo
    June 30, 2011 | 10:06 am

    @agency1820 Thanks sir

  36. wk4coffee
    June 30, 2011 | 10:12 am

    Thanks, Michael! Great Post! RT @agency1820 30 Social Media Stats for the C-Suite. http://t.co/PURas3A via @jeffespo @Drip_Media @wk4coffee

  37. agency1820
    June 30, 2011 | 10:27 am

    Anytime! @jeffespo

  38. […] to get a context of what is happening on the ground. This week Jeff Esposito has kindly shared 30 stats with us that really give us a good insight into what is happening in Social […]

  39. jeffespo
    July 5, 2011 | 3:41 pm

    @chiefstorytellr thanks

  40. […] 46 million Americans check their social media profiles daily (Edison Research) via jeffesposito.com […]

  41. jeffespo
    November 8, 2011 | 8:05 am

    @CathyHoward_DFW Thanks

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