You have to love productive weeks, where everything just seems to flow. I got to do some tedious research that was good, but tedious none the less and will help prove some more social value. The week in Boston was kind of warm as well and hopefully the Thunderstorms from yesterday keep it cold through the weekend. How was your week? Hopefully you’ve got some good weekend plans, catch you on the flipside and enjoy this week’s edition of Five for Friday.
Pixie Dust & The Mountain of Mediocrity – This may be my new favorite analogy for social media. In general there is no amount of magic or spin that can make you rock or be successful in the space it is all about hard work and making meaningful connections that translate into action. This post calls that out in some lovely terms.
Eleven Reasons Domino’s Turnaround Campaign Worked – let’s face it, at the end of the day I love seeing good campaigns get the light they deserve. Many of you will remember that Dominos Pizza tasted horrible and some idiot kids working there did some gross things with their food. To me the only good thing about them was the retired Noid, but recently they made a big PR/Brand/Advertising push to show the changes that they were making to benefit their customer experience. Some people say the ‘za is actually quite good – being allergic to tomatoes, I couldn’t tell you, but their bacon and cheese white pie is delicious.
The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto (Geek Giant on Twitter) on influence and PR. The part that I like about it is that it touches on areas that we don’t often think about when it comes to influence. There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook.
Social media’s slice of the marketing pie – This post takes a look at a number of results on marketing spend on social media – definitely worth peeping out.
Why you should be paying attention to the CDC’s tobacco free campaign – I hadn’t seen this commercial or social campaign from the CDC, but I am really a fan of the campaign after seeing this post from Chuck Hemann. In all honesty I am not a fan of smoking, although I do enjoy a cigar a few times a year. The side effects and cancer risk is huge so big ups to the CDC for this campaign.
Image - 2CHIN