Don’t you love short weeks? For four days, this week was sure jam packed. Aside from work things, there was a tornado scare in Boston that resulted in a heck of a lot of rain and hail with our condo losing power with a salesman in our place mid pitch. Let me tell you the night was one I will never forget and I am debating whether or not to tell the tale on this blog via prose or video as it is a series of unfortunate events that equaled to a sleepless night. If enough comments below ask for the story I will schill it out. How was your week? Any big plans for the weekend? Hope you have a great one and I will catch you next week, so without further adieu, here is this week’s Five for Friday.
Who owns your brand’s social media data? – Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent). Problem with this is that the space is rented and many companies don’t think about who owns the data. If you are curious, read this piece. If you already know, don’t play spoiler 😉
Journalism Vacuum Filled by PR Professionals, or Spin Doctors? – I love this piece from Mark Story. Anyone in the PR space worth their weight in salt knows that newsrooms are filled with bias and also roll their eyes when they hear a fellow flack has jumped ship to a newsroom. My whole take on this is moves to be PR-driven newsrooms or driven by former PR folks is that our news is crap and that we just can’t trust it.
Unborn child has Facebook profile – This is the start of a disturbing trend that I see coming. The child with this page will never be unconnected and to me that is sad. Broadcasting ones actions should be a choice not something you are born into… what say you?
The basics of social media measurement for business – Oliver Blanchard is one smart dude and he knows how to get straight to my heart – measurement. This post gives you some tenets for starting out measuring in the space.
Deploy social media effectively – I liked this op-ed piece from the PRSA on who should own social media. Problem is that it should not even be a conversation point anymore. We should not be fighting ownership, but rather how we can integrate across the organization.