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The title of Oliver Blanchard‘s Social Media ROI is a bit misleading. While it does talk about ROI in some areas, the book is a good roadmap for companies and practitioners looking to institutionalizing social media within their company.
I suggest picking up a copy today for your usage. And if you click the link below, you can get it for less and I’ll make a few pennies.
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)







[...] to take their program outside of the niche department and push it across their organization. Click here for a full [...]
[...] to take their program outside of the niche department and push it across their organization. Click here for a full [...]
[...] Social Media ROI – Blanchard – Review [...]