For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.
Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel. If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Feel free to share in presentations as you like.
- In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
- Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
- Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
- 64% of Facebook users have liked a brand on Facebook – ExactTarget
- By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
- Facebook’s fastest growing demographic is 17-35 year olds – TIME
- 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
- 46% of Internet users worldwide interact with social media on a daily basis –TNS
- 25% of social media users are more likely to look into a brand advertising on social media – Adology
- 15% of these users are more likely to purchase from social media advertisers – Adology
- 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution – Vistaprint
- 46% of micro business owners utilize social media – Vistaprint
- $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
- 17% of US online consumers have created a Twitter account – ExactTarget
- 48% of Twitter users check their account at least once a day – Exact Target
- 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
- 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
- 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
- 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
- 71% of community members say they are more likely to purchase from brand – Universal McCann
- 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
- 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
- Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad – Social Media Case Studies, Stories, Perspectives
This post was inspired by this great post from my friend Arik Hanson, and I encourage you to post up a similar one if you are squirreling away stats and figures that could help your fellow social media practitioners.
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Very valuable post, Jeff! Thank you for your efforts to put all these facts in one place.
Cheers,
Petya
http://www.higher-and-higher.com/
[…] 23 social media facts to share with executives. Jeff Esposito presented on his blog a lot of useful statistics and figures which are very valuable when ‘explaining’ the benefits of social media for the business. […]
@Petya Thanks for stopping by Petya. Glad you found the stats useful.
Wow, there’s a lot to learn from this post! Thanks for writing this.
Jeff – thanks for posting these! Like you, I come across hundreds of stats every week. Many are more relevant to the consumer…these are great and business-focused. Very timely as we’re having a hard time selling “Social Engagement” into an exec team right now. Also, thanks to Sarah Evans for sharing this post with me…I’m a new follower:). Cheers!
@mjtam Glad these helped
@StoryAssistant Glad this helped, numbers always help selling to execs. Have a great day.
[…] This post was mentioned on Twitter by Debbie Friez and Rick Sauter, Kerry Maney. Kerry Maney said: 23 Social Media Facts to Share with Executives http://t.co/FAQIZki via @AddThis via #commentz […]
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These stat posts are always valuable. Thanks for sharing! Added this to Diigo (common theme – I learned about Diigo from Arik!).
[…] Jeff Esposito posts 23 impressive social media facts (complete with sources) to share with […]
Excellent post! Thank you for sharing.
Thanks for this. Great to get this info all in one place. Can’t wait to make some jaws drop when I share it. I did a double take at the Nielsen clock graphic though: over 20 mins for “other”? Hhhhhhmmmm….
[…] are some interesting statistics from Jeff Esposito’s blog. And don’t forget, we’re here to help from strategy to management, presentations to […]
@JROstergaard If you think about it, things like porn and news sites were left out of their own categories.
@Nikki_Stephan Thanks for stopping by and dropping a comment. I haven’t heard much on Diigo, but I am a dinosaur and keep all the links I like in terms of research on a word doc.
@jeffespo Wow, you are ancient! 😉 Actually, that’s smart in some ways, because I always worry about using online tools to keep track of reference materials/resources, or tools like Evernote to keep my life organized. Those sites could up and disappear tomorrow, and I would cry!
Anyway, if you decide you want to migrate to the online world to bookmark good articles/posts, Diigo is a great option that pretty much takes the place of Delicious.
[…] 23 social media facts to share with executives via […]
@Nikki_Stephan Hey now, I am almost 30 – not that old 😉 In all seriousness, I never saw a use for Delicious, but do use evernote quite a bit. The word doc works for me because its a quick reference and is on a thumb drive and the network at the office, so if I am in a conference room and need a link, I can grab things.
Indeed I have been squirreling away stats and figures. Here’s my post. 🙂
http://www.wendypiersall.com/mom-blog-statistics/
[…] Need to convince yourself – or others – of social media’s reach. This set of 23 facts (and the sources) should help. […]
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[…] 23 Social Media Facts for Sharing with Executives (JeffEsposito.com blog) […]
Great list. It’s always good to see some numbers behind all they hype.
@gregalam Glad to help Greg.
@WendyBauerPiersall Awesome!
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I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!
I really liked this list and how it complies facts from all different sources. There were some really obvious facts included with some that surprised me, like “$4.26 billion will be spent on social media marketing globally in 2011.” Wow!