23 Social Media Facts to Share with Executives

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.

Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel.  If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Feel free to share in presentations as you like.

  • In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
  • Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
  • Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
  • 64% of Facebook users have liked a brand on Facebook – ExactTargetHow much time is spent on social media
  • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
  • Facebook’s fastest growing demographic is 17-35 year olds – TIME
  • 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
  • 46% of Internet users worldwide interact with social media on a daily basis –TNS
  • 25% of social media users are more likely to look into a brand advertising on social media – Adology
  • 15% of these users are more likely to purchase from social media advertisers – Adology
  • 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint
  • 46% of micro business owners utilize social media – Vistaprint
  • $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
  • 17% of US online consumers have created a Twitter account – ExactTarget
  • 48% of Twitter users check their account at least once a day – Exact Target
  • 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
  • 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
  • 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
  • 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
  • 71% of community members say they are more likely to purchase from brand – Universal McCann
  • 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
  • 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
  • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad –  Social Media Case Studies, Stories, Perspectives

This post was inspired by this great post from my friend Arik Hanson, and I encourage you to post up a similar one if you are squirreling away stats and figures that could help your fellow social media practitioners.

48,826 Responses to 23 Social Media Facts to Share with Executives
  1. vyki
    June 21, 2011 | 10:34 am

    Mind if I use these on my website–credit will be given, of course?

  2. jeffespo
    June 21, 2011 | 10:44 am

    @vyki Are you looking to use the content or link to it?

  3. vyki
    June 21, 2011 | 10:55 am

    @jeffespo Just the facts, and I will link to your actual post/web site as well.

  4. vyki
    June 21, 2011 | 11:27 am

    @vyki @jeffespo and link to it on my company facebook.

  5. jeffespo
    June 21, 2011 | 11:31 am

    @vyki So are you just re-purposing my existing post?

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  12. mauricek
    November 21, 2011 | 10:36 am

    Wow. Amazing stats. Thanks for sharing. Given that facebook has such strong stats, I wonder how a new facebook like (competitor) social media website would fare? Did you come across any stats that compare how other fb type social networks are faring compared to fb? (orkut, google+, hi5 etc) I for one simply don’t have time to maintain more than one “facebook”! What do you think?

  13. jeffespo
    November 21, 2011 | 11:33 am

    @mauricek There are a lot of stats out there for new or existing networks. It is all about where you feel most comfortable and where your customers play that makes the most sense for a profile.

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  24. […] there are 149 million active users of the social network in the United States. Of those users, 70 percent log in at least once a day. While this is great for keeping up with friends and family, it is also […]

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