23 Social Media Facts to Share with Executives

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in my bookmark folders, but aren’t shared much outside of my company’s four walls – which is unfortunate.

Social media is a place to share, so here is a breakdown of 23 high-level numbers and statistics that can make jaws drop, and get the hamsters in their heads turning the wheel.  If you are asking why 23, well I was watching the NBA with my nephew when thinking up this post and figured I would pay homage to Jordan. Feel free to share in presentations as you like.

  • In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia
  • Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen
  • Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise
  • 64% of Facebook users have liked a brand on Facebook - ExactTargetHow much time is spent on social media
  • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME (12/7-1/3 edition)
  • Facebook’s fastest growing demographic is 17-35 year olds – TIME
  • 43% of Facebook users who “unlike” a brand do so because of too much push marketing – Exact Target
  • 46% of Internet users worldwide interact with social media on a daily basis -TNS
  • 25% of social media users are more likely to look into a brand advertising on social media – Adology
  • 15% of these users are more likely to purchase from social media advertisers – Adology
  • 38% of Small & Micro Businesses would use social media more if they had more time or a convenient management solution –  Vistaprint
  • 46% of micro business owners utilize social media – Vistaprint
  • $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer
  • 17% of US online consumers have created a Twitter account – ExactTarget
  • 48% of Twitter users check their account at least once a day – Exact Target
  • 71% of Twitter users expect to receive marketing messages via the platform – Exact Target
  • 41% of users who have unfollowed a brand on Twitter did so because they were over-marketed to – ExactTarget
  • 46% of Twitter users meet with friends more in person over 2009 – Social Mythbusting
  • 78.6% of consumers have joined a company’s community to get more information on the company – Universal McCann
  • 71% of community members say they are more likely to purchase from brand – Universal McCann
  • 66% of company community members note that the community has made them more loyal to a brand – Universal McCann
  • 63% of corporate community members note that they will recommend brand to friends/family – Universal McCann
  • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad –  Social Media Case Studies, Stories, Perspectives

This post was inspired by this great post from my friend Arik Hanson, and I encourage you to post up a similar one if you are squirreling away stats and figures that could help your fellow social media practitioners.