This is a video book review of CC Chapman and Ann Handley’s Content Rules. It is my first read of 2011 and one that anyone serious about building content should check out. It even has a section of things you can steal, legally. What’s better than that?
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[...] This post was mentioned on Twitter by Ann Handley. Ann Handley said: RT @jeffespo: You know what rules? Content does http://espo4.me/ecg93X #contentrules [...]
[...] This book from CC Chapman and Ann Handley offers some great tips on building killer content. Click here for a full [...]
[...] Content Rules – Chapman/Handley – Review [...]