Helping your fans interact with your brand with Facebook’s new changes

Written on December 9, 2010 by in Facebook

Earlier today, Facebook made some changes to their privacy policy that adds a new layer of security for their users. The one downside is that it negatively impacts the way that brands can interact with their fans. A full writeup on the change can be seen over on Effective Student Marketing.

This is something that can become a headache for both customers looking to interact and the brands looking to converse with them. Here is a quick video that we used for our customers to walk them through the changes.

Hopefully it helps you out in educating your fans to maximize the interaction.

Update: Facebook has reverted to their old settings.

5 Comments - Your take
Post comment as
twitter logo facebook logo
Sort: Newest | Oldest
LizHover
LizHover 5 pts

Jeff - this was a bug - Facebook acknowledged it as such on their 'Known issues' page. We should never ask our customers to change their privacy settings to meet OUR needs.

share
  • spam
  • offensive
  • disagree
  • off topic
 Like
jeffespo
jeffespo 186 pts

LizHover I saw that as well. At the end of the day it was a bad bug and for fans coming to a page for help there needs to be a way to help them. A way around it was switching up a privacy setting, if you are commenting on a wall you should expect to be responded to. Otherwise its a bully pulpit.

You can also see that there was an update in the post. At the time the video was created there was no post on the known issues page.

It was a way to help not force hands at the end of the day.

share
  • spam
  • offensive
  • disagree
  • off topic
 Like

Trackbacks

  1. Tweets that mention Helping your fans interact with your brand with Facebook's new changes -- Topsy.com says:
    December 9, 2010 at 11:36 am

    [...] This post was mentioned on Twitter by Elizabeth Grenier ☆, EffectiveStdMktgBD. EffectiveStdMktgBD said: Helping your fans interact with your brand with #Facebook’s new changes http://t.co/PZ1eeae » Thanks @jeffespo!! [...]

  2. Tweets that mention Helping your fans interact with your brand with Facebook's new changes -- Topsy.com says:
    December 9, 2010 at 11:36 am

    [...] This post was mentioned on Twitter by jeffespo, Jason Mollica. Jason Mollica said: Great job by @jeffespo by showing off Facebook's fresh changes and how you can help your fans interact ~ http://espo4.me/fdyBXI #u30pro [...]

  3. Five for Friday 12.10.10 | Strategic thoughts on using social media and public relations in business from Jeff Esposito says:
    December 10, 2010 at 6:00 am

    [...] was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Hopefully you enjoy this week’s edition of Five for [...]