There is no question that brands are jumping on the social media bandwagon in record numbers. The question is what does it mean for the folks who fan, follow, friend or engage them?
Universal McCann came up with the Wave 5 study on the socialization of brands that offers some great insight.
Some key takeaways were:
- 10% Growth in social media network managers
- 1.5 Billion social media visits per day
- 47% Joining brand communities
- 61.4% Respondents managed a social media profile in the past six months