Five for Friday 7.2

World War 2 KissWelcome to the long weekend. I am sure you have some great celebrations planned, I know I do. The one thing I want to throw out there before you crack, shake, stir or blend the first adult beverage is what you are exactly celebrating. In a post later today, I will talk about why I am celebrating July 4 as part of #WhyWeCelebrate, and would suggest you share your reason with the group set up by my good friend Heather Whaling (aka @PRTini) over on Facebook. It is really something we should all consider when celebrating days seeped in so much history. So with that out of the way, here is this week’s edition of Five for Friday (click here for past editions). Hope you enjoy and be safe this weekend.

Social Networking Affects Brains Like Falling in Love – For some reason I have been on a Fast Company kick lately, maybe it’s just that they keep putting out odd but intriguing pieces like this one. I am no scientist but this seems pretty cool. If social media is like falling in love, than it is pretty easy to see why we all get so addicted.

What’s at Stake for Consumers in Today’s News Trust Gap? – Trust is something that we often take for granted. This goes for large companies to your friend down the road. Our society is built on trusting things before making a purchase – however with the media saturation that we currently have, there is some disconnect in what we trust. This is a great article on how we can work to bridge the gap.

Social media failure: examples from the travel industry – With any burgeoning industry, there will be countless wins and also countless fails used as case studies. In social media, the wins have been very highly touted and the failures have kind of been skirted under the rug. Unfortunately for the travel industry, their snafus have been complied into an article – worth checking out as a cautionary tale.

The rise of fake PR and how to manage it – With BPGlobalPR grabbing all the headlines as the top spoof account on a social site, fake PR is bad. Not just for companies but for all of us who work in the PR industry. Gumshoe offers some good tips (and cartoon) about ways to combat fake PR.

Not Right Now – I am sure that by now you have heard plenty of reasons that companies don’t want to invest in social media. It probably frustrates you to hell when you get this kind of response from the C-suite, but Danny Brown feels your pain. In this post he mocks the answer and gives some answers.


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