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	<title>Comments on: Selling ourselves short with social media</title>
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		<title>By: Is a Social Media Contest Right for You? :PRBreakfastClub</title>
		<link>http://jeffesposito.com/2010/06/15/selling-ourselves-short-social-media/comment-page-1/#comment-636</link>
		<dc:creator>Is a Social Media Contest Right for You? :PRBreakfastClub</dc:creator>
		<pubDate>Thu, 12 Aug 2010 04:03:25 +0000</pubDate>
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		<description>[...] As I previously mentioned, contests to me are a branding tool to increase awareness and buzz. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site. Be warned, though, this is not always the easiest sale to the budget makers because buzz is not a standard form of currency. [...]</description>
		<content:encoded><![CDATA[<p>[...] As I previously mentioned, contests to me are a branding tool to increase awareness and buzz. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site. Be warned, though, this is not always the easiest sale to the budget makers because buzz is not a standard form of currency. [...]</p>
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		<title>By: Tweets that mention Selling ourselves short with social media &#124; Jeff Esposito's Blog -- Topsy.com</title>
		<link>http://jeffesposito.com/2010/06/15/selling-ourselves-short-social-media/comment-page-1/#comment-465</link>
		<dc:creator>Tweets that mention Selling ourselves short with social media &#124; Jeff Esposito's Blog -- Topsy.com</dc:creator>
		<pubDate>Wed, 16 Jun 2010 08:51:54 +0000</pubDate>
		<guid isPermaLink="false">http://jeffesposito.com/?p=2380#comment-465</guid>
		<description>[...] This post was mentioned on Twitter by jeffespo, Strongman&#039;s Best. Strongman&#039;s Best said: RT @jeffespo: Selling ourselves short with social media http://bit.ly/96Wh1w [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by jeffespo, Strongman&#39;s Best. Strongman&#39;s Best said: RT @jeffespo: Selling ourselves short with social media <a href="http://bit.ly/96Wh1w" rel="nofollow">http://bit.ly/96Wh1w</a> [...]</p>
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