I recently saw a commercial from Honey Dew Donuts that started off with this user-generated video:
Now while it starts out awesome with the guy talking about how good the coffee is, the commercial was ruined with the influx of the company’s new breakfast sandwiches. I understand that you need to sell your new line of sandwiches, but they don’t fit the content of the ad. It loses its viral and organic feel by shoving a message for sandwiches down your throat. Hopefully they can continue to incorporate UGC into their marketing mix as its pretty cool and may give them an edge against Dunkin and Starbucks.
What do you think?
Check out their other videos at DewTube.