This was a great week for me, how about you? For the first time in a while I conducted a bunch of media interviews. While it might be standard fare for PR pros, I haven’t spent much time working on pitching and it’s good to know that this old dog still has some tricks up his sleeve. Also had some great conversations with Google and some friends who ran the marathon on Monday. Weekend looks like good weather so it should be good to see the Red Sox when it isn’t raining or freezing outside. With that out of the way, here is this week’s edition of Five for Friday.
Why You Can’t Measure ALL Social Media – This is a great case study on the power of a network. While C.C.’s purchase was driven from influence within his network, the company can’t track it. The reason is that currently there are no tools that can track all forms of influence from user-generated reviews. It also muddies the water for companies trying to tie a true ROI to social media.
Is social media a requirement for PR pros? – This is a great argument from both sides of the aisle in terms of PR and social media. While I think that there needs to be an understanding of social media by PR pros, it is not for every business at the end of the day.
When Winning The Battle Is Just As Good As Winning The War – This is an interesting case study on how the folks over at Edelman used Facebook as a tool to help their client interact with their community. It also goes into the “what is best for” the client or partner mentality that many of us struggle with at times.
“Writing is still important” or “Writing is like hygiene” – How many times have you mocked a pitch or email that you have seen? Don’t lie we’re all friends here. I know that I have written poorly at times and strive to be better. My buddy @PRCog (yes that is his real name) wrote up a great piece on the importance of the written language for business.
Early Proof That Geolocation Marketing Will Succeed – This is an interesting campaign run by VaynerMedia. The use of geolocation for a crappy NBA franchise showed promise for larger companies or brands looking to make an impact. Check out the case study below.