Puma thinking outside the box

Puma has been doing some pretty cool things lately. And while this one is not Savage Garden cool, it is a very revolutionary idea in not only packaging but also in corporate sustainability.

By removing the boxes, Puma may save some coin, however when adding the bag concept, the company reduces their waste and also can showcase the impact the impact it makes on their carbon “paw” print. The bags also serve as a bonus for the customers and can be used to carry shoes or other items after the shoes are taken out.

Bravo Puma.


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