Comments on: In response to Gary Vaynerchuck http://jeffesposito.com/2010/03/03/in-response-to-gary-vaynerchuck/ Thu, 02 Feb 2012 17:58:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: jeffespo http://jeffesposito.com/2010/03/03/in-response-to-gary-vaynerchuck/comment-page-1/#comment-293 jeffespo Wed, 03 Mar 2010 21:55:18 +0000 http://jeffesposito.com/?p=1654#comment-293 Glad to help Alex. I have been noticing it more and more and I can't figure out why. By the time most catch on, might be too late. Glad to help Alex. I have been noticing it more and more and I can't figure out why. By the time most catch on, might be too late.

]]> By: Alex Aizenberg http://jeffesposito.com/2010/03/03/in-response-to-gary-vaynerchuck/comment-page-1/#comment-292 Alex Aizenberg Wed, 03 Mar 2010 21:10:46 +0000 http://jeffesposito.com/?p=1654#comment-292 I agree with you as well as Gary, (which i nearly always do... other than football) about this... and think his messaging of ALL commercials is right, surely he meant radio as well.<br><br>I remember seeing a story about a year ago talking about the death of the Fax (pointing to delivery trucks no longer including fax numbers on the side but only website and telephone #)... that shift came much too late. To Gary's point everything is happening SO fast in SM that you have to adapt quickly. Moving eyeballs from TV (or ears from Radio) online is more imperative than ever... and you are def doing a disservice to the brand if you do not transition.<br><br>To me one of the keys of SM eyeballs, is just as Gary says: DATA! Why pay a consulting firm, or a research arm if you can literally ask the community and look inward!? you must, if not, you will fail.<br><br>Great post as always, thanks for getting the grey matter moving this morning!<br><br>AA I agree with you as well as Gary, (which i nearly always do… other than football) about this… and think his messaging of ALL commercials is right, surely he meant radio as well.

I remember seeing a story about a year ago talking about the death of the Fax (pointing to delivery trucks no longer including fax numbers on the side but only website and telephone #)… that shift came much too late. To Gary's point everything is happening SO fast in SM that you have to adapt quickly. Moving eyeballs from TV (or ears from Radio) online is more imperative than ever… and you are def doing a disservice to the brand if you do not transition.

To me one of the keys of SM eyeballs, is just as Gary says: DATA! Why pay a consulting firm, or a research arm if you can literally ask the community and look inward!? you must, if not, you will fail.

Great post as always, thanks for getting the grey matter moving this morning!

AA

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